BROWSE MARKETING INSIGHTS

Our blog focuses on real-world examples and provides actionable advice to help you achieve your marketing goals. We encourage you to explore our blog and discover the insights that can help you elevate your B2B and B2C marketing efforts. Our blog offers practical and informative content that can inspire businesses of all sizes.

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Akili Moody Akili Moody

Remove Friction from Scheduling Sales Meetings with Self-Serve Booking Links

Whether you are in sales or marketing, we all share one common goal–we want more sales meetings. This blog reviews how self-serve meeting booking links can increase the number of sales meetings your team books while saving your team time and improving data visibility of meeting outcomes across the organization.

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Akili Moody Akili Moody

HubSpot Building Blocks: Objects and Properties 

This blog explains the relationship between objects and properties and how to utilize them to create a rock-solid database. Well-organized CRMs are essential for modern marketers. Clean and accurate data is the key to executing targeted and timely marketing campaigns.

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General Marketing Angelo Alberti General Marketing Angelo Alberti

Why Switch to GA4: Differences Between UA & GA4

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) marks a significant change. You may have already switched from UA to GA4 since Google UA stopped processing new data on July 1, 2023. If you haven’t been in your Google Analytics dashboard in a while, you may not have noticed the switchover, in which case you’ll want to switch to GA4 in real time.

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