Lead Generation Tips for Slow Summers
Don't sweat the summer slow down. Use our pro tips to keep your lead generation pipeline healthy during the dog days of summer. We've got tips to support you at every stage of the lead gen funnel.
Database growth for a summer quick win.
Summer is a great time to focus on database growth. These top-of-funnel leads may not be ready for a sales meeting today, but we can warm them up to generate a healthy fall pipeline. Use these three campaign types to get started:
#1 Host a Fun Contest
These are designed to drive engagement and database growth. Contests inject new leads into the database that you can nurture into sales-ready leads over the summer. Leverage paid social to generate these leads at a low cost per lead (CPL). Click below to see how we leveraged this strategy to convert THOUSANDS of leads in just one weekend.
#2 Create a Social-Only Campaign
Content made specifically for paid social campaigns performs the best. Well-crafted social content can drive database growth at a cost per lead that cannot be beaten.
For example, we created this Bingo Card for veterinary professionals and converted 234 new veterinary professionals into our database over one month for a staggeringly low $2.58 per lead.
Check out the case study below to see how we generated THOUSANDS of new contacts into the database of one of our clients with a paid social media campaign.
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#3 Conduct a Quiz or Survey
Quizzes and surveys can function as a major content-generating pillar. You can use the outcomes of surveys and quizzes to inform your content strategy while growing your database. You can then re-package the findings into downloadable assets to keep the leads flowing.
Marketing qualified leads (MQLs) are always in season.
Use these pro tips to attract warm leads this summer.
#1 Make an eBook
Prospects who download an eBook have a higher level of interest than those who engage in database growth campaigns. They'll still need some nurturing but these leads will bear fruit before the long-play top of funnel leads.
#2 Webinars
Education never gets old with veterinary professionals. You can add a twist to your summer schedule with shorter, bite-sized sessions. 20-minute webinars feel more approachable for time-starved attendees.
Keep the revenue rolling with summer sales qualified leads (SQLs).
Use these ideas to convert sales-ready leads into meetings.
#1 Swag
Equip your team with fun summer swag to encourage veterinarians to open their doors and their meeting schedules. Consider summer-themed items like branded water bottles for the staff. Include a postcard or a piece of collateral inside the water bottle with a QR code to stay top of mind.
#2 Seasonal Lunch & Learns
Leverage hot summer topics that are highly relevant to book educational lunch and learn meetings that can turn into product demos.
#3 Work the Funnel
Create email sequences to progress your leads and MQLs down the funnel into SQLs. The cheapest way to generate sales meetings is to work the leads you've already got.
Need help optimizing Reaching Leads? Red Brick Partners can help!
Red Brick Partners is a marketing agency with 14 years of experience specializing in B2B and B2C marketing. Are you looking to redefine your lead generation strategy? We can help! We design our services to help our clients become more successful.