THE RED BRICK BRAND
BUILDING PROCESS

A foundational approach

A strong brand can only be built upon a strong foundation. The Red Brick Brand Builder Process is developed to provide brands with infrastructure needed to support long-term success, and to provide insights from data to support with metric-driven decision making.

We help brands build infrastructure that connects marketing to critical business processes to produce measurable results. We connect sales and marketing in meaningful ways to maximize revenue and minimize wasted leads.

Our team is a HubSpot agency partner and has a strong grasp of marketing automation to ensure your leads are properly nurtured, tracked, warmed and handed off to sales.

Eating Our Own Dog Food

Rest assured that before we suggest any tactics for your brand—we’ve tried them out with our own. We call this “eating our own dog food”. We make sure it works, and tastes good, before we serve it to you.

OUr Approach to Leads

At Red Brick we’re all about lead generation. Our approach may be different than what you’ve experienced in the past so here’s a few things to know:

• We’re hyper focused on cost per lead (CPL).
  So when we talk about media buys for your campaign we’ll want to have a conversation about target CPLs before we talk about overall spend.

• We’ll want to set rules for what you consider a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how we handle each type of lead to make sure we’re getting you the leads you want—and sending them to the right place to convert.

• Every brand’s goals a different—but generally our philosophy is that we want to convert leads into your database as soon as possible so you can nurture them in-house and spend less money on promotion—we’re all about scrappy and effective lead gen.