B2B veterinary marketing is our niche. Since 2010, our team has worked tirelessly to connect independent veterinary sales reps with veterinarians. It’s deeply seated in our DNA, and we love it.
Our team can help you optimize manufacturer-provided marketing resources to generate leads. We can also create campaigns to nurture your territory and uncover sales opportunities.
Here’s a basic breakdown of our approach:
We optimize your use of manufacturer-provided marketing opportunities to generate as many leads as possible in your territory. We’re experts in the market, so we can write, design, and deploy your content from soup to nuts. If you want to do some of the work in-house, that’s great, but if you want us to handle your campaigns from start to finish, we’ve got you!
We track EVERYTHING. Want to know which tactic produced the most leads? Got it. Want to know which tactic produced the highest-quality leads? No problem. Want to know how much each lead costs? You’re speaking our language.
Our team then creates campaigns designed to nurture your leads and prepare them to schedule a virtual or in-person sales meeting with you.
We can help you optimize your meeting booking process to increase your request-to-demo conversion rate.
Our team can also support you with creating tools to use during your virtual or in-clinic demos.
The Red Brick team also focuses on providing your customers with ongoing value to turn them into repeat business. We can also help you gather video and written testimonials.
B2B Veterinary CASE STUDIES
Here are a few examples of ways we’ve helped veterinary businesses. We can employ these same tactics at an independent rep level to support your sales goals.
We increased lead generation at VMX from an average of 190 leads to over 2,300 for one B2B veterinary client.
We activated a scrappy social media campaign to generate thousands of leads for an average of $3.72 per lead.
We drove over 700 marketing-qualified leads with a high-quality piece of content we produced.
We converted a non-lead-generating media placement to a high-production webinar campaign to generate over 400 new leads in just one week.
Our Services Include:
Content strategy: We can optimize how you are leveraging manufacturer-provided marketing content to drive your business.
Graphic design: Our dedicated graphic designer is ready to turn your website, social media, email marketing, and direct mail visions into reality.
Video production & editing: Whether you need a quick social reel or a video testimonial, we have the in-house expertise to help.
Copywriting: We know how veterinarians talk. We know how veterinarians want to be talked to. Our team leverages this industry know-how to bring your social media, email marketing, lead generation content, direct mail, sales materials, and messaging to life.
Social media marketing: Did you know that social media can actually generate leads in veterinary medicine? We did. We can help you leverage paid social ads to drive database growth, or we can execute an organic social media strategy to drive brand awareness. No matter what your social media goals are, we can help.
CRM services: We love HubSpot (we are even Certified Agency Partners) and Salesforce. Most of all, we love helping you get visibility into what’s actually working. From marketing campaign ROI to sales pipelines, we can help you get the most out of your CRM.
Marketing automation services: Marketing automation is so much more than just “sending emails.” Tell us your redundant marketing tasks, and we’ll show you how marketing automation can take burdensome tasks off your plate.
Media buying: We know who the big players are in veterinary medicine. We know which placements are right for your campaign goals. How do we know? Simple. We’ve been tracking data across all of our clients for 5 years. Let us cut out the noise and get right to generating results.
Full campaign development: If you need a large-scale campaign, we can create custom assets and promotional programs to meet your goals.
Web services: We can help with blogs and website maintenance.
How to Get Started
Getting started with Red Brick is simple. We can collaborate on a project, or we can work together on a long-term basis, depending on your needs. It is our pleasure to support your team either as an extension of your existing in-house team, as a short-term stopgap, or as your fully outsourced marketing department.