Case Studies

Stories of successful marketing campaigns, built one brick at a time.

National Veterinary Technician Week Lead Gen Campaign

Industry: Software, Veterinary Industry

Overview: Database growth through a 2-pronged lead generation campaign to drive engagement with veterinarians, practice managers, and veterinary technicians.

Result: Generated over 2,270 leads for less than $2 per lead.

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Email Automation

Industry: Veterinary

Overview: Our goal was to use automated email sequences after an educational webinar to engage webinar participants with synergistic content and convert marketing-qualified leads into sales discussions. To achieve this goal, we created a 4-sequence automated email campaign designed to further educate webinar participants and prepare them for a sales discussion.

Result: The campaign achieved above-average benchmark open rates and click-through rates on all emails in the sequence and effectively converted educational leads into sales meetings by employing strong nurturing content mapped out in a clear buyer’s journey.

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Sales Meeting Conversion

Industry: Veterinary

Overview: Our goal was to generate sales meetings via a limited-time promotional offer. Prospects were incentivized to participate in a product drawing in exchange for the completion of a sales presentation. To achieve these goals, we leveraged a cross-channel marketing strategy through a paid media partner to attract new leads.

Result: The campaign allowed us to use our client’s advertising dollars more efficiently by only marketing to new prospects, thereby reducing the cost per lead and increasing campaign ROI.

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Educational Lead Conversion

Industry: Veterinary

Overview: Our goal was to convert sign-ups for an educational webinar and begin building a database of leads for our client who was entering a new market. To achieve this database growth, we identified Facebook ads as strong lead generation channel and created a custom audience that we then remarketed to via Facebook ads.

Result: The campaign was able to drive a high number of new B2B leads to the educational webinar for a lower cost per lead than alternative marketing channels by leveraging Facebook advertising with custom and lookalike audiences.

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Lead Conversion

Industry: Veterinary

Overview: Our goal was to generate new leads for a veterinary equipment company and augment their existing database with new marketing qualified leads. This proof-of-concept campaign was designed to demonstrate how an educational strategy could make a meaningful impact on database growth for a low cost per lead.

Result: The campaign transformed a 0-lead generating expenditure to a 400+ lead generating campaign with significant revenue opportunity over a 7-day time period.

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Product Bundle Giveaway

Industry: DTC Pet Products

Overview: The client’s existing email database was very small, consisting primarily of customers. To strengthen their email marketing strategy, they needed a large influx of new email contacts, and because they did not have a large budget to work with, they needed to achieve this using a highly targeted and cost-friendly campaign. To achieve this database growth, Red Brick Partners identified and engaged partners with synergistic products to create a fun product bundle giveaway, and then promoted the giveaway with a comprehensive marketing campaign that included advertising, social media, email, and partner collaborations.

Result: 500% increase in their database size in 6 weeks.

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Webinar with Consult-Request Lead Nurturing Campaign

Industry: Real estate.

Overview: The client had recently completed a rebrand and was in need of a campaign to help generate general brand awareness and convert consultation requests. To accomplish this, Red Brick Partners developed a comprehensive inbound marketing campaign that included social media marketing, email marketing, custom landing page creation, a fully interactive webinar broadcast, and a post-webinar lead nurturing program.

Result: The campaign resulted in a high level of audience engagement, lead generation, and client satisfaction. Approximately 1 in 10 leads generated by the webinar also requested more information on the client’s services, and nearly half of the post-webinar drip campaign recipients engaged with the content.

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Website Redesign & Launch

Industry: DTC Pet Products

Overview: The client wanted to increase eCommerce sales, however their existing website wasn’t optimized for user experience which was resulting in high bounce rates and low sales conversions. The client was also not leveraging the inexpensive yet effective promotional channel of social media to drive additional website traffic and sales. To help the client increase their eCommerce sales and promote their new website, Red Brick Partners executed the website redesign and launched a combination of paid and organic social media marketing campaigns.

Result: An annual increase of 300% in gross profit from online sales.

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