If you’re like us, you visit the AVMA’s pet health and veterinary awareness events blog page at least 10 times a week. Industry observances are a great content idea starter and a meaningful way to engage with the veterinary community. This post is not a replacement for using the AVMA as a reference, but what it is, is a list of our favorite observance days, complete with some idea starters for how your brand can celebrate them.

Jump to Individual Month

January 2025

To be honest…January is kind of a snooze from an industry awareness day perspective. But we’re not complaining. With VMX and WVC planning, who really needs an observance day to come up with things to talk about?

If you’re not attending VMX and need something to talk about on social media here are a few things you can use in January.

Train Your Dog Month.
If you are focused on B2B marketing like we are, use this month to create pet owner resources that veterinarians can download to share with their clients. These could be dog training safety tip sheets or social media posts with helpful tips.
Walk Your Pet Month
This one is also very direct-to-consumer focused but if your product or service can tie into walking pets in the cold winter months…this one might be a good one for you to leverage. Consider offering a coupon or special in celebration.
January 5, National Bird Day
If you do bird stuff…it’s time to flap your wings!
January 21, National Squirrel Appreciation Day
Do you have a gap in your social media schedule? Maybe a National Squirrel Appreciation Day post is in order. Level up the fun and create a custom meme or infographic showing a pet who is enjoying your product being distracted by a squirrel. Or give a behind-the-scenes look at your office and make a funny meme about a willing participant at your company.

February 2025

The big one this month is National Pet Dental Month. If your product supports dental health in any way, this is the month to spread the news. Here are some ideas for ways to celebrate:

Share dental case studies. The market is more in-tune to dental content this month.
Generate lead magnets such as ebooks or webinars to educate veterinarians, and grow your database of leads.
Create a fun social media campaign of pets showing off their pearly whites.
Conduct a giveaway of a dental product.
Provide a National Pet Dental Month promotional offer.
- Get more resources from the AVMA here.

Here are a few additional noteworthy days:

February 4, World Cancer Day
February 20, Love Your Pet Day
That’s right, apparently, we love them 6 days after Valentine’s Day!
February 25, World Spay Day

March 2025

There are no month-long observances in March, but there are a few noteworthy dates:

March 16-22, Poison Prevention Week
Create a poison prevention toolkit for veterinarians to share with their clients, or highlight ways that your products prevent or treat poisonings.
March 13, K9 Veterans Day
If you have stories about working dogs, this is a great day to share them.
March 23, National Puppy Day
What could be more social-media friendly than a puppy? Use this day to highlight employee puppies or stories about puppies who have benefited from your products.

April 2025

April is National Heartworm Awareness Month and Prevention of Lyme Disease in Dogs Month. If your product supports either of these crucial initiatives, this is a great opportunity to launch a month-long educational effort that may include webinars, guides, checklists, pet owner handouts, and videos.

April 11, National Pet Day
April 13-19, Dog Bite Prevention Week, get more resources from the AVMA here.
April 30, National Adopt-A-Shelter Pet Day

May 2025

For many B2B veterinary marketers May is our Superbowl, it’s Arthritis Awareness Month. Many products have a role in detecting and relieving arthritis-related pain. Plan for your Arthritis Awareness Month campaign early for best results. Here are a few ideas:

Launch a combined B2B and B2C campaign to educate veterinarians and pet owners simultaneously. Consider creating pet owner education materials that the veterinarian can distribute.
Launch quizzes so veterinary professionals can test their knowledge.
Create a direct mail campaign to activate the market. This might have a special offer, an arthritis-related giveaway, or an incentive to meet with your team.

May is also Asthma and Allergy Awareness Month which is a great one for those with allergy-impacting products and services.

May 4-10, National Pet Week
May 20, National Rescue Dog Day

June 2025

Consider partnering with feline adoption organizations for campaigns in June to celebrate Adopt-A-Cat Month and Adopt a Shelter Cat Month. Also pro tip, feline content does amazingly well.

Here are some other noteworthy observances in June

June 4, Hug Your Cat Day
June 1-7, Pet Appreciation Week
June 20, Take Your Dog to Work Day

July 2025

July has no monthly observance days. Here are a few days you can throw onto your social media calendar this month though:

July 10, National Kitten Day
July 31, National Mutt Day

August 2025

August is home to both Itchy Pet Awareness Month and National Immunization Month. Plan ahead to launch month-long lead generation and educational programs if your products fall into relevant categories.

August 8 International Cat Day
August 26 International Dog Day

September 2025

Just like May, September is another big observance month for many B2B veterinary marketers with Animal Pain Awareness Month. Here are a few ways you can engage:

Feature video-based stories to draw awareness to pain-management solutions.
Do an account-based marketing program with a direct mail component to activate relevant buyers.
Launch a lunch and learn campaign.

September is also National Pet Insurance Month.

September 15-21, Telehealth Awareness Week, get additional resources here.
September 28, World Rabies Day

October 2025

Even though it only lasts a single week in October, the main event this month is National Veterinary Technician Week, which runs from October 19 to 25. National Veterinary Technician Week offers a great opportunity to celebrate hard-working veterinary technicians and inject some fun into your marketing campaigns. Consider games, contests, and other social-media-friendly fun. Leverage paid social ads to expand your reach to this influential group.

October is also Adopt-a-Shelter Dog Month and National Pet Wellness Month.

October 9, Pet Obesity Awareness Day
October 13-19, Veterinary Tech Week
October 29, National Cat Day

November 2025

If you’re new to B2B veterinary marketing there are a few things you’ll want to know about November. It’s a short month. It’s a fast month. And it’s typically a high capital equipment purchasing month so make sure you prioritize what’s going to be the most important for your brand this month (it may not be celebrating industry observances).

Senior Pet Health Month
National Pet Cancer Awareness Month
National Pet Diabetes Month
November 10-16 Practice Managers Appreciation Week

December 2025

Like November, December tends to be a quick month full of the hustle and bustle of closing year-end deals. There are a few observances you’ll want to be aware of though:

December 2, National Mutt Day
December 13, National Day of the Horse
December 15, Cat Herders Day (why not?)

For a quick and comprehensive list of observances check out the AVMA’s website. As always, thanks for reading!

2025 Veterinary Observance Days: Creative Celebration Ideas for Your Brand