The Unofficial Guide to Exhibiting at VMX

General MarketingVeterinary Marketing
Written By Amanda Hoffmeyer
 
Guide to VMX
 
 

Download this eBook for the big book of must-knows for VMX exhibitors. We partnered with the NAVC to make sure you’ve got the most accurate, and up-to-date information.

Are you new to veterinary medicine?
Are you exhibiting at VMX for the first time?
Are you feeling overwhelmed by VMX and need a guide?
Are you trying to get more leads out of live conferences?
Are you refining your VMX show strategy?
Are you just a lover of eBooks, the NAVC, or Red Brick Partners?

If you answered “yes” to any of those questions amazing news. You’ve come to the right place. This guide contains everything you want to know (and a bunch of extras) to optimize your VMX success.

The Red Brick team has been helping veterinary teams exhibit at VMX for over 15 years and we’ve got pearls of wisdom and pitfalls to avoid that we’re excited to share with you, our fellow marketer.

While this is the “unofficial” guide to winning at VMX we did team up with the NAVC marketing team to ensure all the information in this guide has their super official stamp of approval! Thank you to the NAVC for collaborating on this guide; we love you guys and VMX.

Now let’s get to it!

Purrs and Kisses,

The Red Brick Partners Team + NAVC


Download the Free eBook

What’s inside…

  • The Essentials
    VMX must-knows: when, where, and why? Get a rundown of how many sessions are at the event, the number of attendees, and the demographic breakdown of participants.

  • Key Deadlines
    Get a long-list of deadlines to nail your planning. Our interactive checklist ensures no key dates falls through the cracks.

  • #VMXGoals
    Set and achieve your VMX show goals with our interactive worksheet.

  • Booth Tips
    Get the most out of your booth presence with these actionable tips including instructions for how to read the floor plan. We’ve also got tips to help you decide if buying or renting a booth is right for you.

  • Education
    Learn about what educational offerings are available, and how to use them to drive booth engagement.

  • Show Success Tips
    Get pro tips from the Red Brick Team’s 14+ years of exhibiting at VMX.

  • The Art of the Promo
    Get the playbook for winning booth promos.

  • VMX Inspo
    Check out inspirational booths from previous conferences.

  • Post-Show Tips
    Find out how to make the most of your hard-earned leads after the show is over.

  • Pro Tips
    Get our long list of VMX pro tips including where to eat, on-site printing services, and transportation tips.

  • SOS
    Need help? Get the list of points of contact at VMX, the NAVC, and the Red Brick Partners team.

Benefits of the Guide:

  • Keep a pulse on critical show deadlines

  • Optimize your lead generation

  • Get NAVC-approved exhibitor resources

  • Level-up your VMX game to make it rain leads, and sales


Download the eBook

Need Help with Your VMX show strategy? We’ve got you!

Red Brick Partners, a digital marketing firm with over 14 years of B2B and B2C veterinary marketing experience, can help. Whether you are exhibiting at VMX for the first time or are looking to level-up your presence, we’ve got you! Discover how we help our clients.

Read Our Blog

We invite you to peruse the Red Brick Partners blog for valuable insights into B2B and B2C marketing strategies. Our blog offers practical and informative content that can inspire businesses of all sizes.

Our blog, which focuses on real-world examples, provides actionable advice to help you achieve your marketing goals. We encourage you to explore our blog and discover the insights that can help you elevate your marketing efforts. Browse our library of resources now.

Tips
The Unofficial Guide to Exhibiting at VMX

Download this guide for step-by-step instructions to optimizing your VMX success. We partnered with the NAVC to bring you the most accurate exhibitor information, with our take on lead gen success.

A Step-by-Step Guide to Mastering HubSpot Sequences

Ready to master HubSpot sales sequences and develop a consistent lead nurturing strategy tailored to your sales process?

Top 10 Marketing Mistakes Not To Make

We all make mistakes; it’s part of being human. But don’t you love it when your friend shares the nitty-gritty details of some awful mistake they made to prevent you from falling into the same trap? Well, we want to be that friend.

Lead Generation Tips for Slow Summers

Don't sweat the summer slow down. Use our pro tips to keep your lead generation pipeline healthy during the dog days of summer. We've got tips to support you at every stage of the lead gen funnel.

Remove Friction from Scheduling Sales Meetings with Self-Serve Booking Links

Whether you are in sales or marketing, we all share one common goal–we want more sales meetings. This blog reviews how self-serve meeting booking links can increase the number of sales meetings your team books while saving your team time and improving data visibility of meeting outcomes across the organization.

HubSpot Building Blocks: Objects and Properties 

This blog explains the relationship between objects and properties and how to utilize them to create a rock-solid database. Well-organized CRMs are essential for modern marketers. Clean and accurate data is the key to executing targeted and timely marketing campaigns.

Zero Click Content Marketing

Do you know what zero-click content is? Is it part of your strategy? Read on to see why it should be.

SEO Tips for Your Veterinary Clinics To Boost Web Presence

Looking to rank higher on Google? Read this detailed SEO guide for veterinary clinics to get more patients and rank higher than your competition.

The Ultimate HubSpot Email Checklist eBook

Looking for an effective way to connect with your audience and drive business outcomes? Look no further than email marketing! Download this ultimate guide today.

Why Switch to GA4: Differences Between UA & GA4

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) marks a significant change. You may have already switched from UA to GA4 since Google UA stopped processing new data on July 1, 2023. If you haven’t been in your Google Analytics dashboard in a while, you may not have noticed the switchover, in which case you’ll want to switch to GA4 in real time.

Level Up Your Veterinary Marketing With These Ideas

Read this blog to learn the top 10 tips to help with veterinary marketing ideas. Including how blogs, social media, and emails can help increase your sales.

How to Run a Hybrid Webinar on GoToWebinar

Get step-by-step instructions for running a hybrid live/ pre-recorded webinar in GoToWebinar.

Amanda Hoffmeyer
Next

A Step-by-Step Guide to Mastering HubSpot Sequences