BROWSE MARKETING INSIGHTS
Our blog focuses on real-world examples and provides actionable advice to help you achieve your marketing goals. We encourage you to explore our blog and discover the insights that can help you elevate your B2B and B2C marketing efforts. Our blog offers practical and informative content that can inspire businesses of all sizes.
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Times Have Changed – So Should Your Lead Follow-Up Strategy
Leads are not static, they are dynamic. Yet, so many of today’s businesses employ marketing that relies on sending single, mass-broadcast messages based on minimal and often outdated information, instead of focusing on the lead’s individual needs. Here’s why lead nurturing offers a better marketing solution.
Here’s How to Dive Into Data (Without Drowning)
It’s never been easier to obtain marketing data. The pool of information available is so vast, that many marketers quickly become overwhelmed, feeling as though they are “drowning in data.” Here are some tips on how to get the info you need (without drowning) and how to interpret and leverage it.
If You Market It, They Will Come (But Only if You Do it Right)
At one time or another we’ve all fallen into the trap of believing, “If you market, they will come”, but just doing marketing of any kind doesn’t necessarily translate into sales. Learn what kind of marketing you should be doing to get the customers you want.
Avoid Getting Ghosted By Your Marketing Partner
Because the only ghost your small business wants a relationship with is Snapchat.
