January 2023: Email Inspiration
It’s 2023! Happy New Year! January is a quieter month for email, so, for this edition, we’ve selected our favorite subject lines from the month.
Email 1: Quotable
Why we like it: It’s not often you see a quote, or a testimonial used as a subject line—but this one hit just right!
✅ Short, simple, skimmable
✅ Brings authenticity into the subject
✅ How can you not open…you have to know what they were in love with!
Email 2: Subtle but Effective
Why we like it: The subtle use of the black stars made this subject both stand out in the inbox but also seamlessly blended into the rest of the text of their subject.
✅ We cold just see the 5 stars and know it was about a highly-rated product
✅ The 5 black stars are also emulated on their website giving good visual continuity
✅ Another use of the word “love” in the preview text…I’m sensing a theme…
Email 3: Very Punny
Why we like it: They had me at the word “match”. We’ve all seen the social media videos of people applying foundation that perfectly matches their skin—it’s mesmerizing.
✅ Good pun
✅ Complexion + match tells the viewer all they need to know about why they need to open this email
✅ Good use of putting a $ amount in preview text
Email 4: More Love?!!!
Why we like it: No it wasn’t the use of the word love…it was the + That $10 off isn’t gonna last forever in the preview text.
✅ >>> is very clickable and makes you want to swipe right
✅ Good use of preview text to support the main message
✅ Loving the word love
Email 5: Good Local Flare
Why we like it: This one felt personal and hand picked for me because of the local flare.
Email 6: A New Take on Health
Why we like it: SurveyMonkey took a different angle on our preoccupation with new year health.
✅ Good use of the health word during a time when everyone is talking health
✅ [Guide] makes us want to download and dig in
Email 7: Ohhh it feels urgent!
Why we like it: Everything about this subject and preview text feels urgent. From the 8 days to the exclamation points—this one was not to be skipped!
Email 8: Annnnd the not-so-subtle, but also effective.
Why we like it: There was no way to avoid this one. It was literally exploding with excitement.
✅ Customized with the model of my car, very well done
✅ Boom!
✅ And then like...all the other booms…
Join us next month for more email inspiration!
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