HubSpot for...Veterinarians? Oh Yes.

Does keeping up with weekly Facebook and Instagram posts take too much time out of the workday (or get missed in the chaos)? It happens to the best of us. HubSpot social scheduling tools allow you to plan posts in advance and schedule them all at once, all in one place. Schedule your Facebook, Instagram (yes it supports Instagram!), Twitter, and LinkedIn posts in a single platform. Save your valuable time and be consistent with engaging your audience. (Oh yeah and associate them to campaigns so you can see what works!).

Social Ads

HubSpot’s Marketing Hub allows your clinic segment potential clients by allowing you create custom social media ad target audiences through automated triggers (you know—those website visitors who leave without scheduling a visit). With custom audiences you can re-target those who perform specific actions via social ads. Monitor the progress of existing ads and cost per lead in one place—without the confusion of Facebook Business Manager!

Website Forms

Working on building your database? You can create special campaigns for pet owners—and special forms to go along with them! HubSpot’s Marketing Hub allows you to create custom forms in minutes (without the help of web developers) and track your campaigns all in one place. Streamline your database growth, and use HubSpot’s campaign reporting to track where your new contacts are coming from.

Landing Pages

Take your special offers and seasonal campaigns to the next level by creating destination pages (that look like your website) detailing your campaign offer. Skip the hunting down the web developer, waiting, waiting, and more waiting. Channel your inner artist and do it yourself with the landing page builder on HubSpot’s Marketing Hub. The “what you see is what you get” editor means you don’t need a background in web design to create beautiful pages—fast!

Blog Maintenance

Again...skip the waiting on web folks and maintain your own blog in one easy-to-use location. Track blog analytics, assign campaigns to keep track of winning content, and easily add lead conversion forms to blog posts to make blogs do their job—lead generation!

Pop-Ups

We know we know, pop-ups, so 2010, not the way we’re talking about doing them! Using automation rules, we only display them on visitor “exit intent” and we snooze them for a month after they show up. If you’re trying to build a database (and we all are), pop-ups have a place! Newsletter opt-in pop ups offer pet owners a quick and easy way to read your latest content, or leverage promotions and general reminders to provide value.

Chat-Bot

Chat-Bot’s are another useful HubSpot feature designed to answer FAQ's and convert more online bookings. Though many of us have interacted with Chat-Bots, not everyone knows how to automate one and that’s okay! HubSpot’s Marketing Hub makes it easy to create friendly, personalized messages to help pet owners’ problem-solve and feel engaged with on a 1:1 basis.

Reports

Reports are key to staying updated on client behavior, tracking website traffic with traffic analytic tools and sharing results with your team to keep everyone rowing in the same direction. The best part of all this...you can see what is and isn't working to make data-informed decision...woo!

Need More Pro Tips?

The Marketing Hub isn’t the only impressive feature from the HubSpot CRM Platform. For a personalized but automated approach to your content marketing strategy, try HubSpot’s CMS or content management software so you can manage your entire website out of HubSpot. After that, you can look into HubSpot’s Service Hub for customer service tools to help you communicate with pet owners anywhere, anytime!

If you’re still not sure whether marketing automation is the right path for your clinic or need help integrating your practice management software, we’re ready to help! Ask us how we can help you connect with potential clients or visit our website to see our previous work.

Looking to up your veterinary marketing game? 

Red Brick Partners, a veterinary marketing agency with over 14 years of B2B and B2C veterinary marketing experience can help. Whether you are searching for ways to generate leads, automate sales and marketing processes, or boost awareness, we’ve got you! Discover how we help our clients.