We scoured the internet to find innovative ways that AI, AR, and VR is being put to work. Check out our top finds, and our take on practical ways you can apply similar solutions. 

First, a few definitions 

Before we dive in, review these definitions of some of the lingo we'll be using in this month's marketing insights. 

Artificial Intelligence (AI): Computer applications that aim to learn and perform decision making functions like a human. We've been discussing AI more frequently recently, largely due to the emergence of ChatGPT. 

Augmented Reality (AR): This technology superimposes computer-generated images into the user's view of the real world. This is the technology that fueled Pokémon Go. 

Virtual Reality (VR): Virtual reality is a fully computer-generated simulation of a 3D environment. To interact with a VR program you have to wear a helmet or special goggles to enter the virtual world. VR has been popular in the video game industry for some time. 

Mechanics get a technology upgrade with AR car manuals 

Augmented reality service manuals allow users to hold their mobile device over different parts of the car for an instant overlay of parts. These AR manuals can also provide step-by-step instructions for repairs. 

How you can use it: If you've got a product with a complex field service component creating a simple AR app could save your company a ton of time and money! 

Generative AI is helping job seekers get the perfect headshot, without stepping into the photography studio 

Check out this article from LinkedIn about how to use Generative AI to create headshots. According to this article the top performing headshot app is Headshot Pro. 

How you can use it: If you're having trouble getting standardized headshots of your team...maybe generative AI can help! 

Medical training advances by leaps and bounds with AR and VR 

 From complete virtual simulations to augmented reality training scenarios, technology is revolutionizing the way medical doctors access training. This renaissance in technology is helping doctors with real-time decision making for improved patient outcomes.  

How you can use it: Many companies are developing their own AR and VR solutions for training. It might be more accessible thank you think! 

But...how to detect AI? Especially those pesky fake LinkedIn profiles 

 It's become very popular to use fake profiles for sales and marketing on LinkedIn. Good news! LinkedIn announced a new AI detector that has a 99% percent success rate in catching fake profiles. See what LinkedIn is doing to detect and remove these fake profiles. 

You can also check out this AI content detector to determine if copy was written by a human...or a machine. 

How the technology boom is impacting art 

If you've seen any animated movies recently you know that the art has come a LONG way. AI is helping make some of these advancements happen. This technology boom has also created new ways for artists to make their mark. Check out how digital artist Andre Oshea is making a name for himself with NFTs and musical animations. 

How you can use it: These tools aren't just for visual artists. There's a whole suite of new software that can help graphic designers boost their efficiency. These 12 tools are not a replacement for a trained graphic artist. But when put in the hands of an artist they can provide a major boost in efficiency. 

Other noteworthy applications... 

• Wildlife.ai is using AI to accelerate wildlife conservation. 

• AR video game development continues to accelerate. 

• AI makes coding easier for developers. 

• Adobe adds AI tool, "Adobe Sensi", to it's suite of software. You might even be using them today and not even know it (like automated captions in Premiere Pro or content-aware tools). 

Looking to up your veterinary marketing game? 

Red Brick Partners, a veterinary marketing agency with over 14 years of B2B and B2C veterinary marketing experience can help. Whether you are searching for ways to generate leads, automate sales and marketing processes, or boost awareness, we’ve got you! Discover how we help our clients.