Is your small business considering hiring a marketing agency, consultant, or a freelancer to help you with marketing? Read this free essential interview guide before you hire. Simple interview questions and check lists help ensure you are aligning with the right marketing partner. Avoid costly mistakes and wasted time that your small business can’t afford.

The eBook contains the following chapters:

• Selecting an Agency or a Freelancer, Pro’s and Con’s

• Don’t Get Ghosted: A Checklist

• Graphic Designer Tips

• Social Media Tips

• Web Designer Tips

• SEO “Expert” Tips

• Videographer Tips

• Strategic Marketing Tips

• Aligning Business Goals with Expertise

• Building a Solid Foundation for Your Brand

eBook Sneak Peak Excerpt:

From the Social Media Tips Chapter:

What metrics do they use to measure success?  If they lead with number of followers be wary.  Social media is more about ‘engagement’ than about sheer number of followers.  Some consultants guarantee or promise a number of followers.  Do not buy followers.  Let me repeat....do NOT buy followers.  This will hurt you in the long-term and ruins your social credibility.  And if you do it, people can tell.  How?  Because you will have poor engagement.  Social media is about building a community - so you need to build trust and authenticity.

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